GDC Europe 2016 Schedule

View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • Conversion of a Different User: Bringing Teams to F2P

    Location:  Congress Saal 2, 4th Level
    Format: Lecture
    Track: Production, Design
    Pass Type: Student Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    When it comes to mobile gaming, F2P might be a foregone conclusion for investors, owners, and management, but what about your developers? Despite its prevalence in our industry, F2P is often seen in a negative light. Encountering hesitation and even outright dislike for the business model is not uncommon, particularly from teams with strong premium backgrounds. This presentation aims to provide the tools and concepts needed to lead, not force, these skeptics to F2P through simple mental frameworks and approaches to design and development that will inspire their best work.


    Attendees will gain an understanding of how the history of F2P games has shaped the perceptions of many designers and developers, and how to tweak/challenge those expectations in order to encourage acceptance of F2P and foster the most effective mindset to approach it.

    Intended Audience

    Producers, product managers, and lead/senior designers who want their teams more fully aligned with F2P. Those who struggle with bridging the perceived gulf between premium and F2P, feel that design decisions and best practices don't come smoothly, or worry their developers just aren't "getting it" will find something of value.