View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
In order to best utilize Session Scheduler, please use the login credentials you've set up on this page as your login credentials on our GDC Europe Mobile App. You can download the app on iTunes or Google Play.
*If you have utilized the Mobile App in the past, don’t forget to download the update!
Pass Type: Independent Games Summit Pass, Student Pass, All Access Pass -Get your pass now!
Vault Recording: Not Recorded
Audience Level: All
Brand. Engagement. Community. YouTubers have all the ingredients to be a highly effective distribution channel for apps and games. However, the current state of the app affiliation market allows for little more than promoting third party games with advertising videos. This talk will 1.) give an overview of the app distribution and affiliation market, 2.) introduce YouTubers as a channel for app marketing, 3.) illustrate the potential of the market, and 4.) identify what is missing to build and scale an affiliate market for and with YouTubers. We will introduce new disruptive affiliation models for YouTubers and influencers. Solid theoretical concepts will be illustrated with many many examples and case studies.
The audience will 1/ learn the current shortcomings of the mobile app/games affiliation market based on the inefficient CPI distribution model, 2/ understand the irruption of YouTubers as a highly efficient channel for games distribution, 3/ have an idea of the size of the market. We are launching our "PlayClips" platform at GDC. PlayClips bring YouTubers and influencers inside the game, and allows them to interact with their fans and community in an interactive way.
Welcome! You can use the Session Scheduler tool to browse sessions and build a custom event schedule. Once you've saved your personal schedule, you can access it from the free GDC Europe Mobile app (available approximately 30 days before the event). Note: use the same login/password on the Mobile app that you set up on this web site.
Step 1. Create an account. Use the "Create Account" button at the top of the right-hand corner.
Step 2. Choose a view. Select either the "List" or the "Grid" icon. (It's the same data, just a different view of the sessions.)
Step 3. Choose your sessions. Click the "Add" or "Remove" button next to each session to add it to, or remove it from, your personalized schedule.
Step 4. Review your schedule. Push the "My Schedule" button in the left column to view your selected sessions.