GDC Europe 2016 Schedule

View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • Game App Affiliation for YouTubers and Influencers (Presented by PlayClips)

    Sponsor Speaker:
    Location:  Expo Theatre, 1st Level
    Format: Sponsored Session
    Track: Business, Marketing and Management
    Pass Type: Independent Games Summit Pass, Student Pass, All Access Pass - Get your pass now!
    Vault Recording: Not Recorded
    Audience Level: All

    Brand. Engagement. Community. YouTubers have all the ingredients to be a highly effective distribution channel for apps and games. However, the current state of the app affiliation market allows for little more than promoting third party games with advertising videos. This talk will 1.) give an overview of the app distribution and affiliation market, 2.) introduce YouTubers as a channel for app marketing, 3.) illustrate the potential of the market, and 4.) identify what is missing to build and scale an affiliate market for and with YouTubers. We will introduce new disruptive affiliation models for YouTubers and influencers. Solid theoretical concepts will be illustrated with many many examples and case studies.

    Takeaway

    The audience will 1/ learn the current shortcomings of the mobile app/games affiliation market based on the inefficient CPI distribution model, 2/ understand the irruption of YouTubers as a highly efficient channel for games distribution, 3/ have an idea of the size of the market. We are launching our "PlayClips" platform at GDC. PlayClips bring YouTubers and influencers inside the game, and allows them to interact with their fans and community in an interactive way.