GDC Europe 2016 Schedule

View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • Guerrilla Marketing: Games PR with Little Money, Much Insanity and Maximum Impact

    Location:  Offenbachsaal, 1st Level
    Format: Lecture
    Track: Business, Marketing and Management
    Pass Type: Student Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    With hundreds of games released each day, just making a good game in 2016 is not enough anymore. Guerrilla marketing is a relatively untouched field, which can give games a strong PR boost using only a small budget and acting outside of the regular press cycle.
    This talk explains the concept of Guerrilla marketing, shows best and worst practice examples, and shares data from PR stunts and their effect on media coverage and sales. The final part of the talk deals with the question of what it takes to come up with and pull off a successful PR stunt.


    Attendees will get an understanding of Guerrilla Marketing, inspiration from different successful and unsuccessful examples in the gaming world, including data on sales and media impact of PR stunts. Furthermore, they will get insights on how to come up with their own interesting Guerrilla Marketing ideas.

    Intended Audience

    Everyone involved or interested in gaming PR.