GDC Europe 2016 Schedule
View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
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- Monday | 10:00am
- Monday, 10:00 - 10:25Location: Europasaal, 1st LevelSos Sosowski (Sos)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 10:00 - 11:00Location: Offenbachsaal, 1st LevelHannes Seifert (Io-Interactive)Format: LectureTrack: Business, Marketing and Management, ProductionPass Type: Student Pass, All Access PassMonday, 10:00 - 11:00Location: Congress Saal 1, 4th LevelJeremy Kang (King Digital Entertainment)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassMonday, 10:00 - 11:00Location: Congress Saal 2, 4th LevelEmily Taylor (Daybreak Games)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassMonday, 10:00 - 11:00Location: Sudliches Sitzungszimmer, 4th LevelFormat: Sponsored SessionTrack: ProgrammingPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 10:00 - 11:00Location: Congress Saal 3, 4th LevelMaxim Korotkiy (Wargaming)Format: LectureTrack: ProductionPass Type: Student Pass, All Access Pass
- Monday | 10:35am
- Monday, 10:35 - 11:00Location: Europasaal, 1st LevelTrent Kusters (League of Geeks), Blake Mizzi (League of Geeks)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 11:15am
- Monday, 11:15 - 12:15Location: Congress Saal 2, 4th LevelChris Keeling (Wargaming.net), Jacob Beucler (Wargaming.net)Format: LectureTrack: Production, DesignPass Type: Student Pass, All Access PassMonday, 11:15 - 12:15Location: Congress Saal 1, 4th LevelTroy Lonergan (Talony Games, Ltd.)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassMonday, 11:15 - 12:15Location: Congress Saal 3, 4th LevelSimon Hade (Space Ape Games)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassMonday, 11:15 - 12:15Location: Offenbachsaal, 1st LevelMikkel Gjoel (Playdead), Mikkel Svendsen (Playdead)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassMonday, 11:15 - 12:15Location: Sudliches Sitzungszimmer, 4th LevelBrent Beer (GitHub)Format: Sponsored SessionTrack: ProgrammingPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 11:15 - 11:40Location: Europasaal, 1st LevelRami Ismail (Vlambeer)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 11:50am
- Monday, 11:50 - 12:15Location: Europasaal, 1st LevelAkash Thakkar (Heart Machine)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 1:15pm
- Monday, 13:15 - 14:15Location: TBDMark Val (Playfab)Format: LectureTrack: Production, Business, Marketing and ManagementPass Type: Student Pass, All Access PassMonday, 13:15 - 14:15Location: Congress Saal 3, 4th LevelIan Hamilton (IHDC)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassMonday, 13:15 - 14:15Location: Offenbachsaal, 1st LevelMatthew Luhn (Pixar)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassMonday, 13:15 - 13:40Location: Europasaal, 1st LevelSebastien Borget (Pixowl)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 13:15 - 14:15Location: Congress Saal 2, 4th LevelAaron Loeb (Kabam)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassMonday, 13:15 - 14:15Location: Sudliches Sitzungszimmer, 4th LevelAlon Or-bach (Samsung R&D), Tom Olson (ARM), Tobias Hector (Imagination Technologies), Markus Tavenrath (NVIDIA), Alen Ladavac (Croteam), Matthaeus Chajdas (AMD)Format: Sponsored SessionTrack: ProgrammingPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 1:50pm
- Monday, 13:50 - 14:15Location: Europasaal, 1st LevelJason Della Rocca (Execution Labs)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 2:30pm
- Monday, 14:30 - 15:30Location: Congress Saal 2, 4th LevelMichael Barclay (Cloud Imperium Games), Sam Howels (Deep Silver Dambuster Studios), Pete Ellis (Guerrilla Cambridge)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassMonday, 14:30 - 15:30Location: Congress Saal 1, 4th LevelSophie Vo (Wooga)Format: LectureTrack: Business, Marketing and Management, DesignPass Type: Student Pass, All Access PassMonday, 14:30 - 15:30Location: Sudliches Sitzungszimmer, 4th LevelAnko Duizer (Microsoft)Format: Sponsored SessionTrack: ProgrammingPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 14:30 - 15:30Location: Offenbachsaal, 1st LevelJhony Ljungstedt (DICE)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassMonday, 14:30 - 15:30Location: Congress Saal 3, 4th LevelChristoph Peters (University of Bonn)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassMonday, 14:30 - 14:55Location: Europasaal, 1st LevelZeke Virant (Bodysoft)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 3:05pm
- Monday, 15:05 - 15:30Location: Europasaal, 1st LevelThomas Bidaux (ICO Partners)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 3:45pm
- Monday, 15:45 - 16:45Location: Congress Saal 1, 4th LevelDon Daglow (4thRing, Inc.)Format: LectureTrack: Business, Marketing and Management, ProductionPass Type: Student Pass, All Access PassMonday, 15:45 - 16:45Location: Congress Saal 3, 4th LevelBrian Davis (Wooga GmbH)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassMonday, 15:45 - 16:10Location: Europasaal, 1st LevelDominik Johann (Crows Crows Crows)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 15:45 - 16:45Location: Sudliches Sitzungszimmer, 4th LevelKen Park (Minkonet), Chang Yeop Kim (Minkonet)Format: Sponsored SessionTrack: Production, ProgrammingPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 15:45 - 16:45Location: Offenbachsaal, 1st LevelMatthew Steinke (CD Projekt RED)Format: LectureTrack: Design, ProgrammingPass Type: Student Pass, All Access PassMonday, 15:45 - 16:45Location: Congress Saal 2, 4th LevelAleksandar Aleksic (Nordeus)Format: LectureTrack: ProductionPass Type: Student Pass, All Access Pass
- Monday | 4:20pm
- Monday, 16:20 - 16:45Location: Europasaal, 1st LevelDajana Dimovska (Knapnok Games)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Monday | 5:00pm
- Monday, 17:00 - 18:00Location: TBDTomasz Jonarski (CD Projekt RED)Format: LectureTrack: Programming, ProductionPass Type: Student Pass, All Access PassMonday, 17:00 - 18:00Location: Europasaal, 1st LevelJonatan Van Hove (Glitchnap), Lea Schoenfelder (Ustwo), Dimitri Landais (Accidental Queens), Patrick Jarnfelt (Lovable Hat Cult), Pietro Righi Riva (Santa Ragione), Owen Harris (DEEP), Dominik Johann (Crows Crows Crows), Emelie Teinler (Eat Create Sleep), Johannes Haggqvuist (Eat Create Sleep), Stephen Morris (Greenfly Studios), Veve Jaffa (Peardrum), Tobias Bilgeri (Black Pants Game Studio), Elizabeth Maler (Accidental Queens), Tom Hughes (Greenfly Studios), William Pugh (The Stanley Parable)Format: LectureTrack: Independent Games SummitPass Type: Independent Games Summit Pass, Student Pass, All Access PassMonday, 17:00 - 18:00Location: Congress Saal 2, 4th LevelAlexander Andelkovic (King), Stefan Freyr (King)Format: LectureTrack: Programming, ProductionPass Type: Student Pass, All Access PassMonday, 17:00 - 18:00Location: Congress Saal 3, 4th LevelAnthony Pecorella (Kongregate)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassMonday, 17:00 - 18:00Location: Congress Saal 1, 4th LevelPatrick Naud (Square Enix Montreal)Format: LectureTrack: Business, Marketing and Management, DesignPass Type: Student Pass, All Access PassMonday, 17:00 - 18:00Location: Offenbachsaal, 1st LevelShams Jorjani (Paradox Interactive)Format: LectureTrack: Business, Marketing and Management, DesignPass Type: Student Pass, All Access Pass
- Tuesday | 10:00am
- Tuesday, 10:00 - 10:25Location: Congress Saal 2, 4th LevelPatrick Walker (EEDAR)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 10:00 - 10:25Location: Congress Saal 3, 4th LevelHerdjie Zhou (Lucky Kat Studios)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 10:00 - 11:00Location: Expo Theatre, 1st LevelFormat: Sponsored SessionTrack: Business, Marketing and Management, ProductionPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 10:00 - 10:25Location: Offenbachsaal, 1st LevelPhilipp Sonnefeld (Blue Byte GmbH)Format: LectureTrack: Business, Marketing and Management, ProgrammingPass Type: Student Pass, All Access PassTuesday, 10:00 - 10:25Location: Congress Saal 1, 4th LevelGuy Ulmer (Plarium)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassTuesday, 10:00 - 10:25Location: Europasaal, 1st LevelAntoine Cohade (Intel)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access Pass
- Tuesday | 10:35am
- Tuesday, 10:35 - 11:00Location: Congress Saal 2, 4th LevelMatthew Laurence (MegaZebra, GmbH)Format: LectureTrack: Production, DesignPass Type: Student Pass, All Access PassTuesday, 10:35 - 11:00Location: Congress Saal 3, 4th LevelDavid Salz (Sandbox Interactive GmbH)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 10:35 - 11:00Location: Sudliches Sitzungszimmer, 4th LevelTobias Knoke (Google Play Games)Format: Sponsored SessionTrack: Business, Marketing and ManagementPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 10:35 - 11:00Location: Offenbachsaal, 1st LevelThomas Reisenegger (ICO Partners)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 10:35 - 11:00Location: Europasaal, 1st LevelDavid Lightbown (Ubisoft)Format: LectureTrack: Programming, ProductionPass Type: Student Pass, All Access PassTuesday, 10:35 - 11:00Location: Congress Saal 1, 4th LevelSushama Chakraverty (Ubisoft)Format: LectureTrack: ProductionPass Type: Student Pass, All Access Pass
- Tuesday | 11:15am
- Tuesday, 11:15 - 12:15Location: Offenbachsaal, 1st LevelJoost Van Dreunen (SuperData Research)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 11:15 - 12:15Location: Europasaal, 1st LevelMatthaeus Chajdas (AMD)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 11:15 - 12:15Location: Congress Saal 1, 4th LevelDan Nanni (Boss Key Productions)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 11:15 - 12:15Location: Expo Theatre, 1st LevelKarel De Beule (PlayClips)Format: Sponsored SessionTrack: Business, Marketing and ManagementPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 11:15 - 12:15Location: Sudliches Sitzungszimmer, 4th LevelDon Daglow (4th Ring, Inc.), Patric Palm (Hansoft, Favro)Format: Sponsored SessionTrack: Production, Business, Marketing and ManagementPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 11:15 - 12:15Location: Congress Saal 2, 4th LevelAttila Szantner (MMOS Sàrl), Bergur Finnbogason (CCP)Format: LectureTrack: ProductionPass Type: Student Pass, All Access PassTuesday, 11:15 - 12:15Location: Congress Saal 3, 4th LevelMena Jacobs (THREAKS GmbH), Patrick Moechel (SAE Institute Hamburg), Annakaisa Kultima (University of Tampere), Melinda Montano (Kongregate), Sos Sosowski (Sos)Format: PanelTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access Pass
- Tuesday | 1:15pm
- Tuesday, 13:15 - 14:15Location: Europasaal, 1st LevelEthan Watson (Remedy Entertainment)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 13:15 - 14:15Location: Sudliches Sitzungszimmer, 4th LevelAlex Teodorescu-Badia (Microsoft)Format: Sponsored SessionTrack: Business, Marketing and ManagementPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 13:15 - 14:15Location: Congress Saal 3, 4th LevelOliver Clarke (Modern Dream, Ltd.)Format: LectureTrack: ProductionPass Type: Student Pass, All Access PassTuesday, 13:15 - 14:15Location: Congress Saal 2, 4th LevelJosh Sawyer (Obsidian Entertainment)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 13:15 - 14:15Location: Expo Theatre, 1st LevelRob Carroll (Immersv), Brian Roth (Immersv)Format: Sponsored SessionTrack: Design, ProductionPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 13:15 - 14:15Location: Offenbachsaal, 1st LevelJohn Romero (Romero Games)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 13:15 - 14:15Location: Congress Saal 1, 4th LevelGregor Eigner (Mi'pu'mi Games GmbH), Markus Friedl (Io-Interactive)Format: LectureTrack: ProductionPass Type: Student Pass, All Access Pass
- Tuesday | 2:30pm
- Tuesday, 14:30 - 14:55Location: Congress Saal 2, 4th LevelGreg Short (IEP)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 14:30 - 14:55Location: Congress Saal 3, 4th LevelMata Haggis (NHTV University and Matazone)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 14:30 - 14:55Location: Congress Saal 1, 4th LevelMax Birk (University of Saskatchewan)Format: LectureTrack: Production, DesignPass Type: Student Pass, All Access PassTuesday, 14:30 - 14:55Location: Europasaal, 1st LevelNicolae Berbece (Those Awesome Guys)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 14:30 - 14:55Location: Offenbachsaal, 1st LevelMike Hines (Amazon.com)Format: LectureTrack: Design, Business, Marketing and ManagementPass Type: Student Pass, All Access Pass
- Tuesday | 3:05pm
- Tuesday, 15:05 - 15:30Location: Offenbachsaal, 1st LevelBrenda Romero (Romero Games, University of Limerick)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 15:05 - 15:30Location: Europasaal, 1st LevelLeanne Loombe (Ghost Games, Electronic Arts)Format: LectureTrack: Production, Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 15:05 - 15:30Location: Congress Saal 1, 4th LevelKayla Kinnunen (Roadhouse Interactive)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 15:05 - 15:30Location: Congress Saal 2, 4th LevelTodd Harris (Hi-Rez Studios)Format: LectureTrack: Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 15:05 - 15:30Location: Congress Saal 3, 4th LevelTatu Aalto (Remedy Entertainment)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access Pass
- Tuesday | 3:45pm
- Tuesday, 15:45 - 16:45Location: Congress Saal 1, 4th LevelKevin Daniel Setiono (OnlineFussballManager GmbH)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 15:45 - 16:45Location: Expo Theatre, 1st LevelJulian Tietz (Goodgame Studios), Philipp Kluglein (Goodgame Studios)Format: Sponsored SessionTrack: DesignPass Type: Independent Games Summit Pass, Student Pass, All Access PassTuesday, 15:45 - 16:45Location: Offenbachsaal, 1st LevelChristian Divine (Dontnod)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 15:45 - 16:45Location: Congress Saal 2, 4th LevelThomas Bedenk (Exozet Berlin GmbH)Format: LectureTrack: DesignPass Type: Student Pass, All Access PassTuesday, 15:45 - 16:45Location: Congress Saal 3, 4th LevelDietmar Hauser (Sproing)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 15:45 - 16:45Location: Europasaal, 1st LevelClaas Grimm (Red Hot CG)Format: LectureTrack: ProductionPass Type: Student Pass, All Access PassTuesday, 15:45 - 16:45Location: Sudliches Sitzungszimmer, 4th LevelChris Charla (Microsoft)Format: Sponsored SessionTrack: Business, Marketing and ManagementPass Type: Independent Games Summit Pass, Student Pass, All Access Pass
- Tuesday | 5:00pm
- Tuesday, 17:00 - 18:00Location: Congress Saal 3, 4th LevelWolfgang Engel (Confetti)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 17:00 - 18:00Location: Congress Saal 2, 4th LevelKate Edwards (IGDA)Format: LectureTrack: Design, ProductionPass Type: Student Pass, All Access PassTuesday, 17:00 - 18:00Location: TBDDaryl Clewlow (Nordeus)Format: LectureTrack: Production, Business, Marketing and ManagementPass Type: Student Pass, All Access PassTuesday, 17:00 - 18:00Location: Congress Saal 1, 4th LevelShuichi Kurabayashi (Cygames, Inc.)Format: LectureTrack: ProgrammingPass Type: Student Pass, All Access PassTuesday, 17:00 - 18:00Location: Offenbachsaal, 1st LevelMette Poedenphant Andersen (Io-Interactive), Jacob Mikkelsen (Io-Interactive)Format: LectureTrack: DesignPass Type: Student Pass, All Access Pass
Guerrilla Marketing: Games PR with Little Money, Much Insanity and Maximum Impact
Speaker:
- Thomas Reisenegger | PR Executive / PR Consultant, ICO Partners
Location: Offenbachsaal, 1st Level
Format: Lecture
Track: Business, Marketing and Management
Pass Type: Student Pass, All Access Pass - Get your pass now!
Vault Recording: Video
Audience Level: All
With hundreds of games released each day, just making a good game in 2016 is not enough anymore. Guerrilla marketing is a relatively untouched field, which can give games a strong PR boost using only a small budget and acting outside of the regular press cycle.
This talk explains the concept of Guerrilla marketing, shows best and worst practice examples, and shares data from PR stunts and their effect on media coverage and sales. The final part of the talk deals with the question of what it takes to come up with and pull off a successful PR stunt.
This talk explains the concept of Guerrilla marketing, shows best and worst practice examples, and shares data from PR stunts and their effect on media coverage and sales. The final part of the talk deals with the question of what it takes to come up with and pull off a successful PR stunt.
Takeaway
Attendees will get an understanding of Guerrilla Marketing, inspiration from different successful and unsuccessful examples in the gaming world, including data on sales and media impact of PR stunts. Furthermore, they will get insights on how to come up with their own interesting Guerrilla Marketing ideas.
Intended Audience
Everyone involved or interested in gaming PR.
