View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
In order to best utilize Session Scheduler, please use the login credentials you've set up on this page as your login credentials on our GDC Europe Mobile App. You can download the app on iTunes or Google Play.
*If you have utilized the Mobile App in the past, don’t forget to download the update!
With hundreds of games released each day, just making a good game in 2016 is not enough anymore. Guerrilla marketing is a relatively untouched field, which can give games a strong PR boost using only a small budget and acting outside of the regular press cycle. This talk explains the concept of Guerrilla marketing, shows best and worst practice examples, and shares data from PR stunts and their effect on media coverage and sales. The final part of the talk deals with the question of what it takes to come up with and pull off a successful PR stunt.
Attendees will get an understanding of Guerrilla Marketing, inspiration from different successful and unsuccessful examples in the gaming world, including data on sales and media impact of PR stunts. Furthermore, they will get insights on how to come up with their own interesting Guerrilla Marketing ideas.
Welcome! You can use the Session Scheduler tool to browse sessions and build a custom event schedule. Once you've saved your personal schedule, you can access it from the free GDC Europe Mobile app (available approximately 30 days before the event). Note: use the same login/password on the Mobile app that you set up on this web site.
Step 1. Create an account. Use the "Create Account" button at the top of the right-hand corner.
Step 2. Choose a view. Select either the "List" or the "Grid" icon. (It's the same data, just a different view of the sessions.)
Step 3. Choose your sessions. Click the "Add" or "Remove" button next to each session to add it to, or remove it from, your personalized schedule.
Step 4. Review your schedule. Push the "My Schedule" button in the left column to view your selected sessions.