GDC Europe 2016 Schedule

View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention

    Speaker:
    • Todd Harris  |  Chief Operating Officer, Hi-Rez Studios
    Location:  Congress Saal 2, 4th Level
    Format: Lecture
    Track: Business, Marketing and Management
    Pass Type: Student Pass, All Access Pass - Get your pass now!
    Vault Recording: Video

    So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets.

    Takeaway

    Attendees will gain an understanding of video content marketing and esports as implemented by Hi-Rez Studios for their action MOBA game SMITE. Furthermore they will gain insights on the importance of using video to market their own games or identifying Publishing partner who use video to grow and retain community.

    Intended Audience

    Anyone involved or interested in game marketing, esports, or PR.