GDC Europe 2016 Schedule

View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • Tune in: Viewing a Mobile Game's Success Through the Television Engagement Lens

    Speaker:
    • Aaron Loeb  |  President, Kabam Studios, Kabam
    Location:  Congress Saal 2, 4th Level
    Format: Lecture
    Track: Business, Marketing and Management
    Pass Type: Student Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Mobile games are like TV shows in that players expect new and engaging content that will keep them "tuned in" for years. This 'live service' model is both a responsibility and a tremendous opportunity to grow a loyal fan base.

    Aaron Loeb, President of Kabam Studios will discuss why companies need to look beyond "season one" metrics like daily revenue when making business decisions and instead focus on key metrics that will guide "story arc" decisions for "multi-season" success. Loeb will touch upon his experience managing Marvel Contest of Champions, Kabam's fastest-growing game and a top-grossing app on the global App Stores.

    Takeaway

    Attendees will understand why being reactive to short-term metrics like daily revenue will hinder a game's growth, and walk away with thought starters on developing a retention strategy that is built on close analysis of player data and community, that will lead to creating episodic content for sustainable growth.

    Intended Audience

    The intended audience fo rthis talk includes all mobile game developers and publishers. Especially those that are struggling with how to establish their game into a long-term franchise and those who need to shift their focus from short-term goals to analyzing the right metrics for long-term success.