GDC Europe 2016 Schedule

View, browse and sort the ever-growing list of GDC Europe sessions by pass type, track, and format. With GDC Europe Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Europe Mobile App. Sessions do fill up, so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

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  • What Top Apps Do with IAP That the Rest Don't

    Speaker:
    • Mike Hines  |  Developer Evangelist, Amazon.com
    Location:  Offenbachsaal, 1st Level
    Format: Lecture
    Track: Design, Business, Marketing and Management
    Pass Type: Student Pass, All Access Pass - Get your pass now!
    Vault Recording: Video
    Audience Level: All

    Amazon has collected data about how users engage with IAP in games and reviewed how the most profitable apps are using IAP to monetize successfully. As a result, they have found data on two levels: HOW the top 50 did differently (retention data, session length data, units sold and price data) and found WHAT they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't do. We'll share that actionable data with you in this session.

    Takeaway

    Attendees will learn what IAP design mechanics the Top 50 are using to sell more IAP items at higher prices.
    They will also learn how Halfbrick, Etermax, and others are starting to sell non-digital goods from inside their apps and why they are doing this.

    Intended Audience

    Developers and game designers who want to see how top developers design IAP into their apps, and get actionable tips from this data that they can start using in their own games.